Student-Saving-Bucks: R.I.P. Netflix... Why Netflix Is Destined To Go DOWNHILL!

Monday, September 19, 2011

R.I.P. Netflix... Why Netflix Is Destined To Go DOWNHILL!

If you guys haven't heard about Netflix and their price hike recently, I'm sure you saw it on your bill and thought "...what the hell?". Their decision to hike the prices (for their mediocre service, at best) took a BIG hit on them. Their stock has fallen, they have lost many many customers, more than they even anticipated. NOW Netflix announced an "apology" stating that they are moving and rebranding their DVD-to-mail service to Qwikster "a Netflix Company". After the price hike, if you were one of the people who opted to keep both the streaming and dvd-to-mail service, you have been given no consideration whatsoever. Why? Because now YOU will have to different charges on your bill, how exiting! With that comes along different websites, different movie queues, different ratings, etc. They have changed things around, but the benefits are on their side, while the customer is left aggravated. As a customer, companies (that are around because WE pay for their service) should aim to make things easier for us, not "upgrade" to make it more difficult. That is the reason why Netflix is going downhill.

Netflix doesn't seem to care much about its customers, but they enjoy the $ that comes in. DVD rental is a service that is declining and will soon disappear. Common sense leads me to think that they renaming moving their DVD rentals to another company so that when it eventually happens in the coming years it won't be associated with "Netflix". Smart move? Perhaps. But this is one company I want to see wiped out. There are many other services around that can revive what Netflix was before AND make it much better. Where are you guys?

What do you guys think of this ridiculous rebranding? Also, do you enjoy Netflix? I unsubscribed before the price hike because I just didn't feel like watching movies older than myself and not having a good selection of recent movies released in the recent 6-months to watch. IMO, it was a mediocre service.

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Karen · 706 weeks ago

I was just getting ready to write a post about this. I think Netflix made some really bad choices. I used to LOVE Netflix and always said it was something that was perfect for our family. We canceled our service last night. It is getting harder and harder to find movies to stream (something I used to defend until I've been searching for a particular group of movies lately), and the price hike was ridiculous (I also defended that at first). Raising prices for lesser service is a poor business model. When are companies going to realize this?

1 reply · active 706 weeks ago

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Ai Mei - SSBucks 54p · 706 weeks ago

Karen, I use to defend their lack of movies available before too. Why? Because I got to catch up with some of my shows (L&O: SVU, Prison Break, etc.). But after that, they really don't have many movies of interest to me. I watched what I wanted, found a handful of good ones I found via their suggestions and that was it. Two months and it was over. Their price hike was enough for me to cancel, and if I didn't, this "rebranding" sure would've been. Netflix is changing to better suit themselves and are making it more difficult for the customer. They can expect their stock to fall much more now. There are businesses that do realize it and change to better suit their customers, unfortunately, Netflix is NOT one of them.

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Nicole · 705 weeks ago

I love it!!! I'm currently watching every episode of The Secret Life of the American Teenager. Without Netflix, I would have to go out and buy every season, so it is definitely saving me a lot of money!!! We don't get the DVD in the mail again because of the price hike. But also, we would get one in the mail and it would sit for a month or even longer before we watched it.

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Camille · 704 weeks ago

I love Netflix, we use the instant streaming daily. I was SO MAD when they DOUBLED my bill. I couldn't believe it. We decided to just cut out the DVD mailing service and keep the instant streaming. It stinks because you can't get everything instantly. I really wish they would have kept it the way it was... It was a great service. But all good things are eventually hiked up in price and ruined. =(